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1 advertising practice
рекл. рекламная практика (практическая деятельность в рекламной сфере: создание рекламы, размещение рекламы, оценка эффективности рекламы)See: -
2 advertising practice
Реклама: практика рекламы, рекламная практика -
3 Code of Advertising Practice
док.Англо-русский экономический словарь > Code of Advertising Practice
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4 British Code of Advertising Practice
Englisch-Deutsch Fachwörterbuch der Wirtschaft > British Code of Advertising Practice
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5 code of advertising practice
Englisch-Deutsch Fachwörterbuch der Wirtschaft > code of advertising practice
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6 Committee of Advertising Practice
Англо-русский экономический словарь > Committee of Advertising Practice
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7 British Code of Advertising Practice
док.юр., рекл. Британский кодекс рекламной практики (содержит свод правил, регулирующих всю рекламную деятельность, за исключением телевизионной и радиовещательной рекламы)* * ** * *кодекс, который регулирует всю рекламу, распространяемую не через телевидение и радиовещание, и применим не только к тексту рекламного объявления, но и к рекламному изображению abbr ВСАРАнгло-русский экономический словарь > British Code of Advertising Practice
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8 ICC International Code of Advertising Practice
док.рекл. Международный кодекс рекламной практики Международной торговой палаты (содержит предназначенное для международной практики унифицированное значение терминов, относящихся к области деловых отношений между покупателями и продавцами; принят в 1937 г. в Париже; последняя редакция осуществлена в1997 г. на Всемирном конгрессе в Шанхае)See:Англо-русский экономический словарь > ICC International Code of Advertising Practice
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9 British Code of Advertising Practice
1) Кино: Британский рекламный кодекс2) Реклама: Британский кодекс рекламной практикиУниверсальный англо-русский словарь > British Code of Advertising Practice
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10 Broadcast Committee on Advertising Practice
Реклама: Вещательный комитет по делам рекламы (сокр. BCAP - Соединённое Королевство http://bcap.org.uk/About-Us/BCAP-Broadcast.aspx)Универсальный англо-русский словарь > Broadcast Committee on Advertising Practice
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11 Code of Advertising Practice Committee
Реклама: Наблюдательный совет за соблюдением Кодекса рекламной практики (основной орган саморегулирования рекламного бизнеса, действующий под эгидой Комитета рекламных стандартов)Универсальный англо-русский словарь > Code of Advertising Practice Committee
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12 code of advertising practice
Реклама: кодекс рекламной практикиУниверсальный англо-русский словарь > code of advertising practice
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13 Committee Of Advertising Practice
Business: CAPУниверсальный русско-английский словарь > Committee Of Advertising Practice
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14 British Code of Advertising Practice
English-Russian media dictionary > British Code of Advertising Practice
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15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 practice
1. сущ.1)а) эк. тр. практика, практическая деятельность (обычно о профессиональной деятельности адвоката, врача и т. п.)lawyer practice, practice of law — юридическая практика
a person, who has not been lawfully licensed and admitted to the practice of the law in the State of West Virginia
See:б) эк. тр. клиентура2) общ. практика, тренировка3) эк., юр., соц. обычай, традиция, установившийся порядокIt is not the local practice to wear shorts to dinner. — Здесь не принято выходить к обеду в шортах.
smb`s practice — чей-то обычай
It is their practice to give annual raises. — У них принято ежегодно повышать зарплату сотрудникам.
Syn:See:consumer practice, customary business practice, multiple currency practice, trade practice, formalization4) общ. деятельность, применение на практике2. гл.общ., амер. = practise* * *. . Словарь экономических терминов . -
17 advertising theory
рекл. теория рекламы (теоретические и практические концепции планирования и проведения рекламной деятельности)Syn:See: -
18 practice
['præktɪs]n1) практика, упражнение, тренировкаI haven't done much practice. — Я мало тренировался/упражнялся.
It takes a great deal of practice. — Это требует большой тренировки.
Correct spelling will only come from extensive practice. — Правописание нельзя усвоить без длительных упражнений.
- good practiceThe first requirement in the study of a language is constant practice. — При изучении языка необходимо постоянно упражняться.
- group practice
- daily target practice
- teaching practice
- nursing practice
- daily piano practice
- regular practice
- practice ground
- practice lesson
- practice in music
- opportunity for practice in a language
- practice upon a music instrument
- theory and practice
- lack of practice
- without considerable practice
- be out of practice
- have much practice
- make a practice of daily exercise
- need much practice
- improve smth by practice
- relate theory and practice
- teach through practice2) практика, бизнес, деятельностьHis practice drops off. — Его практика/клиентура уменьшается.
It is nota usual practice for shops to stay open after 6 o'clock. — Магазины, как правило, после шести часов уже не работают.
- honest commercial practiceI'll lend you the money this time, but I don't intend to make a practice of it. — На этот раз я дам тебе денег взаймы, но в дальнейшем на это не рассчитывай.
- entirely new practice
- dishonest practices
- established diplomatic practice
- present-day practice
- law practice
- dental practice
- one's practice
- smb's practice
- established practice
- corrupt practice
- common practice among students
- practice of getting up early
- practice of shaking hands
- bad practice to allow a boy much pocket-money
- practice of advertising
- contrary to modern practice
- series of unfair practices
- example of this principle in practice
- birth control through contraceptive practices
- according to European practice
- in actual practice
- in theory and in practice
- enter into private practice
- begin the practice of dentistry
- defend the practice on the ground that...
- do away with the practice
- forbid a practice
- have a poor practice
- have a large practice
- have an extensive practice
- have practice in dealing with such people
- have practice in cooking this meal
- introduce an entirely new practice
- lack practice
- make it a practice to do smth
- observe the practice
- obtain practice in nursing the sick
- put one's plan into practice
- put a plan in practice
- put a theory into practice
- see how smth works in practice
- set up practice
- settle in the practice of law
- turn to medical practice3) обычай, обряд, ритуал, манера поведения, проискиIt is not the practice here for women to appear in the street in shorts. — Здесь не принято, чтобы женщины появлялись на улице в шортах.
Practice is the best master. — ◊ Делу дело учит.
- magical practicesPractice makes perfect. — ◊ Навык мастера ставит
- black-market practices
- unethical practices
- artful practices
- discreditable practices
- sharp practice
- corrupt practices
- charlatan practices
- practice of trade
- shameful practices of a blackmailer
- open practice of vice
- practice of rising early
- observe the practice of smth
- break smb of some practice
- return to fprmer practices -
19 ICC International Codes of Marketing and Advertising Practices
док.марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)See:ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of CommerceАнгло-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
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20 British Code of Sales Promotion Practice
юр., марк., брит. Британский кодекс практики стимулирования сбыта* (принят в 1974 г.; последняя редакция датируется 1990 г.; регулирует такие формы стимулирования сбыта как предложение с премией всех видов, снижение цены, распространение гарантий платежа и пробных образцов товара, рекламы с участием известных людей, стимулирование сбыта, связанного с благотворительностью, призами и т. п.; надзор за соблюдением кодекса осуществляет Комиссия по рекламным стандартам и Комиссия по рекламной практике)See:Англо-русский экономический словарь > British Code of Sales Promotion Practice
См. также в других словарях:
British Code of Advertising Practice — (abbr. BCAP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
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